SUPERIOR, Wis. (July 27, 2016) —For the past 32 years, bowhunters around the world have proudly shot Muzzy broadheads, firmly establishing Muzzy as the number-one seller in the fixed-blade category. Now, these same loyal customers have the opportunity to show their brand loyalty by wearing the newest batch of eye-catching Muzzy apparel. The new Muzzy apparel […]
SUPERIOR, Wis. (April 13, 2017) — A well-known name in the archery broadhead market, Rocky Mountain debuted its new product line at the ATA in Indianapolis this year. As part of the new line up, Rocky Mountain introduced the new Warhead, 100-grain 2-blade cut-on-contact mechanical broadhead with wing blades for superior hide penetration and bone […]
SUPERIOR, Wis. (Jan. 10, 2017) — The new Advantage broadhead is Rocky Mountain brand’s first broadhead to hit the market after a long hiatus. The Advantage is a 100-grain, 4-blade, cut-on-contact head that features a short profile with superior flight characteristics and maximum accuracy, even at the high speeds of today’s bows. With less surface […]
Superior, Wis. (May 22, 2017) —Nockturnal continues to take all the guesswork out of adding the benefit of lighted nocks to your quiver with the introduction of its new FIT universal lighted nock that is designed to fit X, GT, S and H diameter arrows. The Nockturnal FIT includes Nock Collar adapter sleeves in three […]
SUPERIOR, Wis. (May 26, 2017) —FeraDyne Outdoors, LLC, announced today that it has acquired privately owned Wac’Em Archery of Uvalde, TX. This acquisition adds another leading broadhead brand to the growing FeraDyne portfolio. The terms of the sale were not disclosed. Wac’Em Archery is a premier manufacturer of high performance fixed and expandable broadheads and accessories. […]
SUPERIOR, Wis. (Jan. 10, 2017) —BLOCK, the most popular archery target on the market, has introduced its first six-sided shooting target, the new BLOCK 6X6. The new BLOCK 6X6 combines all the performance and durability of the patented Friction Foam of the standard BLOCK targets with an injection-molded exterior. By utilizing the hard molded exterior […]
SUPERIOR, Wis. (Jan. 10, 2017) — Building on the popularity of crossbow shooting and taking technology and design cues from its current lineup of four-sided, wrapped, open-layer targets, Black Hole has introduced the new price competitive-yet-durable Crossbow target. The front and back of the Crossbow target can stop broadheads and field tips, and field tips […]
SUPERIOR, Wis., (Dec. 14, 2016) —FeraDyne Outdoors, LLC, announced today that it has signed a sponsorship deal with Sportsman Channel’s award-winning show“Leupold’s Pigman: The Series”for its Muzzy®, Nockturnal®, BLOCK® and TRU-FIRE® brands. Hosted and produced by Brian “Pigman” Quaca, the series is set in the heart of Quaca’s home state of Texas, where he takes […]
Superior, Wis.(June 21, 2016) —FeraDyne Outdoors, LLC, announced today that J. Harding Associates, an independent manufacturer’s representative agency, will handle sales for the company’s 14 brands in 13 Western states. Headquartered in Huntington Beach, Calif., J. Harding Associates has been representing companies in the outdoor sporting and shooting industries for more than five decades. The agency […]
SUPERIOR, Wis., (Aug. 23, 2016) —FeraDyne Outdoors, LLC, announced today that it has signed a sponsorship deal with world-renowned archer Levi Morgan for its Nockturnal®, BLOCK®, GlenDel® and S4Gear™ brands.Morgan is an 11-time world champion, 48-time national champion and 12-time winner of the ASA shooter of the year award, having won the 2016 title on […]
Superior, Wis. (Oct. 17, 2016) — FeraDyne Outdoors, LLC, announced today that Coonhound Sales & Marketing, an independent manufacturer’s representative agency with a proven track record for success, will handle sales for the company’s 14 brands throughout Canada. Headquartered in Walton, Ontario, Coonhound Sales & Marketing is led by the successful and devoted team of […]
SUPERIOR, Wis. (Nov. 7, 2016) — FeraDyne Outdoors, LLC, manufacturer of 14 category-leading archery brands, announced today that it has has partnered with Jones & Company, Inc., to drive sales and growth in the 15-state northeastern/mid-Atlantic territory comprised of Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New Jersey, Delaware, District of Columbia, Maryland, Virginia, […]