Press Releases

SUPERIOR, Wis. (Jan. 6, 2016) — IQ Bowsight has bridged the gap between multiple-fixed-pin sights and rapid-adjustable single-pin sights with the addition of the new IQ Pro One and IQ Pro Hunter to th … read more

Superior, Wis. (March 16, 2017) —FeraDyne Outdoors LLC announced today that it has acquired privately owned Eastman Outdoors Inc. of Flushing, Mich. The acquisition adds a number of complimentary mark … read more

SUPERIOR, Wis. (Jan. 10, 2017) — Tru-Fire, the leading archery release brand, has collaborated with highly acclaimed TV personality and bow hunter, Eva Shockey, to design the new Tru-Fire Eva Shockey … read more

SUPERIOR, Wis. (Jan. 10, 2017) — After several years of extensive research and design, Tru-Fire, the leading archery release brand, has unveiled the company’s first back-tension-style release, the Sea … read more

SUPERIOR, Wis. (May 16, 2017) —“Punching” the trigger rarely results in an accurate shot in archery. Tru-Fire, archery’ s leading release brand, has introduced the new Panic-X release, designed to hel … read more